Introduction to the New Ypsi Real Website

Sep 14, 2017

The new website is part of the ongoing initiative of the CVB to evolve the Ypsi Real campaign to connect with travelers and inspire them to visit the Ypsilanti area. The new website allows for a better user experience, enhanced integration with social media and an overall experience more aligned with the Ypsi Real brand.

This is the first phase of what will be additional website updates and enhancements in the weeks and months ahead as we learn what features work best with website visitors.



A few of the new enhancements include:

  • The website is fully mobile friendly utilizing the latest responsive web design. More than 50% of website visitors access the site from a mobile device.
  • Social media and user-generated content play a more prominent role in the new website, inspiring travelers to visit as they see photos that others share during their trip.
  • Additionally, the site adheres to the Ypsi Real brand guidelines, with the use of Ypsi Real brand colors throughout.


Residents, visitors and the business community are invited to use the #YpsiReal hashtag on social media to highlight all the unique things to do and see in the Ypsilanti area. A new social media feed on will showcase images shared using this hashtag on the new website.



What do you think of the new website? Let us know in the comments below.

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